Simona is from a small town in Bulgaria with a strong passion for Bulgarian folklore, and has practised traditional folk dances for 12 years whilst growing up. She moved to the UK after high school to study and completed a Management with Marketing degree at the University of Leeds. In the past three years, she’s been enjoying the busy city life in London and working in marketing.

Outside of work, Simona runs a small reselling business and loves to spend time researching trends, sourcing new stock and engaging with customers. She also loves travelling and going to concerts and festivals with friends.