Healthcare marketing

Crafted digital experiences that engage, reassure and inspire.

A comprehensive healthcare marketing strategy

The healthcare sector is evolving. Ecommerce is augmenting traditional medical business sales channels, and the consumerisation of healthcare means that decision-making power continues to shift into the hands of the consumer.

A well-crafted medical website and comprehensive healthcare marketing strategy are now vital to set you apart from your competition.

At Medico Digital our team assess your overall objectives and come up with valuable strategies and execution plans to achieve your goals. And while we have medical marketing channel-specific experts, we take a holistic approach to marketing strategy.

A comprehensive healthcare marketing strategy
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Essential healthcare marketing strategies

Medical Copywriting

Medically accurate and multi-purpose serving, our scalable content team of healthcare experts and comprehensive editorial processes allow us to write for technical, HCP audiences and patients going through periods of crises with equal proficiency.

Medical website design

Making a great first impression is vital, our healthcare websites are built to be technically pristine, easy to maintain and beautifully designed. We also optimise our websites for user experience, so your audience will have no problem fulfilling your desired goals.

Medical SEO

Search engine optimisation is essential to ensure that your website rises to the top of Google’s search rankings. From the technical makeup of your site and the content within it to the authority of your domain, every aspect of traditional SEO has unique considerations within the healthcare space due to the increased scrutiny placed on websites that could impact a reader’s life.

Paid Media Marketing

Paid search and paid social advertising are integral parts of any healthcare marketing strategy if you want to drive more relevant traffic and leads to your website with immediate results. Our unrivalled understanding of how both patients and HCPs navigate the online world powers our successful paid media campaigns.

Meet your healthcare marketing team

One of the key elements of quality marketing is embedding personality into everything that is created; all content and business outputs need to come from an individual, not a faceless corporation, and that’s why we want you to know who’ll be working on your behalf.

Meet your healthcare marketing team

Healthcare marketing FAQs

What is healthcare marketing?

Healthcare marketing is marketing that is carried out to serve the objectives of organisations related to the healthcare sector – from healthcare providers to suppliers and insurers. With healthcare marketing, organisations in the industry can attract new patients and new customers, as well as raise their brand profile within the healthcare sector.

Why do you need a healthcare marketing agency?

A healthcare marketing agency can put together campaigns that will drive potential patients to the healthcare provider’s website, as well as strengthen the relationship with existing patients. For suppliers and other stakeholders in the industry, healthcare marketing can help to drive awareness of products and services. What differentiates healthcare marketing specifically is the understanding of patient and HCP online behaviour as well as adept navigation of the highly regulated and highly scrutinised online medical ecosystem.

What’s the difference between a healthcare marketing agency and a general marketing agency?

A general marketing agency typically manages marketing campaigns for clients in a number of industries, whereas a healthcare marketing agency will focus exclusively on providing marketing services for organisations within the healthcare sector. Healthcare marketing agencies offer the advantage of a wealth of experience in the healthcare sector. This is incredibly important as accuracy is of the utmost importance when creating copy or marketing collateral. Our specialist knowledge in the creation and execution of healthcare marketing campaigns will ensure that these campaigns meet the business objectives of your organisation and don’t fall fowl of strict refulations.

Who would benefit from working with a healthcare marketing agency?

Medical organisations have a variety of reasons for working with a healthcare marketing agency. Some organisations may have a small in-house marketing team that can benefit from outsourcing some or all of their marketing to an agency with greater marketing experience and resources than they currently possess. Larger organisations might lean on the specialist skillsets a healthcare marketing agency possesses in a consultative capacity.

What should you look for in a healthcare marketing agency?

There are some essential qualities that you should not compromise on in the process of choosing a healthcare marketing agency. Your healthcare marketing agency should be: Trustworthy – You should ensure the agency you are considering is credible and trustworthy. Certified – They should hold the relevant marketing qualifications. ROI-driven – They should understand the importance of working towards your business objectives. Experienced with healthcare marketing – They should have demonstrable knowledge of and experience working in the industry. Creative – Marketing campaigns that do not engage an audience run the risk of failing. Creativity is also important, as a successful healthcare marketing campaign requires you to adapt and respond to marketing trends as well as any updates in Google’s algorithms.

FREE guide: The 6 most common healthcare marketing mistakes and how to avoid them

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Medico have been a pleasure to work with. Their digital expertise and sector knowledge enable them to be agile and complete projects efficiently and on a budget, in a way that I haven’t experienced from...
Maria Zaleska - Marketing Manager - Nevro
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The team at Medico have been brilliant at working with our MLR team to get content approved, going above and beyond with sourcing and research. As well as the medical accuracy, the content is always...
Ilaria De Giovanni - Marketing Manager, Making Diabetes Easier
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I had the chance to work with Medico Digital on a website project and I was extremely happy all way through the project. Medico Digital makes sure all your needs are addressed in a polite,...
Marco Lassandro - Marketing Manager, Natrox Wound Care
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The Rediroom campaign has helped reinforce our brand as the leaders in infection prevention and control. We’ve seen success in reaching an audience that is typically very tricky to get hold of through traditional marketing...
Marta Kolodziejska - Digital Marketing Manager, GAMA Healthcare
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Working with Medico Digital on optimizing our content strategy to drive improved visibility online and greater engagement on our websites has been great. The team are highly knowledgeable in the healthcare space, this being their...
Nicole Bulatao - Global Lead, Nestlé Health Science
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A fantastic agency, that provided unparalleled support setting up our Google/Bing PPC and social media marketing campaigns. The team are dedicated, responsive, efficient and perform every task to the highest standard. I would highly recommend...
Louise Childs - Marketing Manager, OnMedica
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I can't recommend this team enough! They are truly a partner, one which I rely on for their expertise and strategic council; from establishing our digital platforms to now executing campaigns across a range of...
Natasha Brown - Marketing Manager, iRhythm UK
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As part of our continuous adoption of a patient-first approach, we engaged Medico Digital to help us develop key patient personas and map the patient journey in order to help us understand the challenges and...
Justin Rocyn-Jones - Marketing Director, SmartTMS
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Fantastic support to drive our digital marketing and improve our website. The Medico Digital team are focused on results and are very pragmatic. They have great knowledge of the healthcare market and we are directly...
Tony Graff - CEO, London Medical
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Medico Digital helped us raise awareness of the Chelsea and Westminster Private Care brand by giving us an online presence. They helped us develop our brand identity through a beautiful new, SEO optimised website, that...
Jason Petit - Commercial Manager, Chelsea & Westminster Private Care
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I just wanted to say thank you again for what has been a fantastic two years working together. You guys have set the bar very high in terms of digital marketing agencies that’s for sure....
Ainsley O’Keefe - Marketing Manager, Royal Free Private Patients
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Medico Digital are a fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They oversee both our websites, our SEO strategy, and our PPP objectives....
Josephine Trotter - Head of Marketing, Horder Healthcare
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I had the pleasure of working with the team at Medico on a complex healthcare project. There was no doubt from the on-set that we had made the right choice. They are very professional, hands...
Anita Olagun - Practice Plus Group
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What I like about Ollie, Rich and the team at Medico Digital is that they're responsive to our commercial needs, meet deadlines and deliver first-rate work - they're also a pleasure to work with.
Alex Singleton - Director of Marketing and Communications, Circle Health Group
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Medico Digital have been a pleasure to work with from the outset. Quick to respond, comprehensive with explanations and very approachable. We have had some brilliant feedback about the new site, and we have asked...
Sarah Pritchard - Campaigns and Digital Manager, Bath & North East Somerset CCG
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You have created a very skilled team and Medico Digital is one of the most interesting digital companies of the healthcare industry. Congratulations
Elvio Gramignano - Marketing Director, Corin Group
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"The social media team at Medico Digital are second to none. Brilliant team." Dr Aditi DesaiDental surgeon & expert in sleep medicine
Dr Aditi Desai
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"With the help of our friends at Medico Digital our website has been truly transformed. We think it looks pretty incredible and highlights some of the important work that we continue to do, even during...
UKSCF
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"Medico digital have been a dream to work with. We run a private GP clinic and they created a new website for us. They are super-efficient and produce work of high quality. Would definitely recommend...
Dr Sarah Wells
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"A fantastic company with a sound understanding of web design, development, google PPC and social media marketing, SEO and more. Their team are responsive, efficient and perform every task to a high degree of quality....
Roshan Vera
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"I really enjoyed working with the Medico team. My new website is great and it has helped me to attract lots of new patients and grow my practice." Raj Bhatia, Orthopaedic SurgeonBristol Hand & Wrist...
Raj Bhatia
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"Medico Digital completely transformed and rescued my website. I had spent 2 years and a lot of money with another website designer and been left with a poorly functioning site. Medico Digital redesigned and optimised...
Philip Robinson
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"Great team really patient and thoughtful of our needs as a counselling service. Would highly recommend Medico Digital." Jan Walker, Director of ServicesSomerset Counselling Centre
Jan Walker
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"The team at Medico Digital are everything that I'm not - young and savvy with a very impressive knowledge of the digital marketing world. I have been very impressed by their products in this fast...
Elizabeth Boultbee
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"A personable, effective team. Clearly knowledgable and informed about the medical and associated IT industry. Whatever they are doing, it seems to be working. I can't recommend medico digital highly enough." Rob Warr, Consultant Plastic...
Rob Warr
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"Very knowledgeable and efficient staff who communicated well with someone not particularly IT-savvy and converted my vision into a website reality. Delighted with the results!" David Propert, Clinic OwnerDolphin Square Osteopaths
David Propert
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"Ollie and his team created a new medical website for me. Ollie was a pleasure to deal with and was responsive to all emails and changes that I requested. I am very happy with the...
Sam Yasen
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"Medico Digital have been looking after my web presence for over a year now and during that time they have been simply great. Every member of their team is friendly, well-informed and competent. They do...
Waseem Saeed
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"I cannot praise the team at Medico Digital enough! Within a 2 week period, they developed a complete brand identity which I needed to expand my private practice including logos, a fresh and informative website…the...
Modupe Elebute
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"I am not at all technologically minded so choosing a website designer was not an easy task for me. From my first phone call with Ollie, Medico Digital were very professional and made the process...
Hayley van Zwanenberg
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"Very professional, easy to work with, take time to listen to what you want to achieve, respond to requests effectively and produce results in a timely manner. Overall great experience." Hyder Ridha, Consultant Plastic SurgeonHR...
Hyder Ridha
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"Medico Digital are a great team. They helped design our entire website and came up with a great logo for our business. They are always on hand to answer any questions and have given us...
Eibi Iniekio
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"Excellent design and helpful staff. Very pleased with my website." Simon Horner, Consultant CardiologistManchester Cardiology
Simon Horner
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"The team at Medico Digital listened carefully to our requirements and delivered three fantastic websites for us. They kept us informed of progress throughout the process and were always on hand to help with design...
Gary Colosimo
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"As part of our continuous adoption of a patient-first approach, we engaged Medico Digital and Rokker to help us develop key patient personas and map the patient journey in order to help us understand the...
Justin Rocyn-Jones
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"I just wanted to say thank you again for what has been a fantastic two years working together. You guys have set the bar very high in terms of digital marketing agencies that’s for sure....
Ainsley O’Keefe
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"Experienced and friendly team who effectively merged our four Practice websites into a fantastic website for the newly formed Solihull Healthcare Partnership. They understood our needs and listened to our ideas and vision, leading the...
Dr Nish Patel
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"Great team who were friendly, flexible and happy to respond quickly as we changed things. Also very competitive in terms of cost for creating our new website. We are very pleased with the result!" Dr...
Dr Mark Chamley
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"After just the first three months together we made more progress than our previous agency had in 10 months. This growth in performance after such a short period has far exceeded our expectations. It seems...
Trevor Mapondera
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"Fantastic support to drive our digital marketing and improve our website. The Medico Digital team are focused on results and are very pragmatic. They have great knowledge of the healthcare market and we are directly...
Tony Graff
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"What I like about Ollie, Rich and the team at Medico Digital is that they're responsive to our commercial needs, meet deadlines and deliver first-rate work - they're also a pleasure to work with." Alex...
Alex Singleton
Google Rating
4.9
Based on 51 reviews
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Google Rating
4.9
Based on 51 reviews
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