Medico Digital Insights

Med-Tech Innovation Expo – Streamline your medical device marketing strategy

Healthcare marketing

Read time

3 min


26th April 2022


Written by Louis Meletiou


Medical Devices

Whether it’s launching a new product or raising brand awareness, the marketing of medical devices is not a simple process. And fuelled by the pandemic, sales of medical devices have shifted online. How can med-device manufacturers keep up with the pace of change, pivoting to a self-service, “direct to consumer” e-commerce model? How can they ensure their digital presence is up to scratch and has the end-user audience in mind?

We’ll be covering these topics at the Med-Tech Innovation Expo on June 8-9 in Birmingham. If you’re attending the Expo, come and say hello, grab some Medico swag and get a free website audit while you’re with us! And if you need more reasons why you should add us to your agenda at the event, keep reading.

The future for medical device manufacturers is digital 

Even before the pandemic hit, face-to-face sales rep meetings were declining. And although we’ve started to see some return to in-person interactions across some healthcare sectors, there are still many benefits to establishing your online presence.

Healthcare and procurement professionals are increasingly turning to online sources to get the information they need. Being able to deliver quality digital touchpoints such as webinars, research and product videos helps establish trust, authority and authenticity before a sales rep has even made a call.

Learn how to build a self-service e-commerce solution

A hot topic we’ll be covering at the Expo is the rise of self-service e-commerce websites for the medical device manufacturing industry. E-commerce platforms will enable medtech organisations to expand to new locations and industry areas fast. And with more and more procurement professionals expecting seamless digital interactions, having a website that’s up to scratch and can support that will be key. We talk in more detail about transforming the customer experience using e-commerce here

Get tips on how to comply with medical device advertising regulations

Unsurprisingly, Medtech companies must comply with regulations, with the EU MDR coming into law just last May. The EU MDR governs the entire lifecycle of a medical device from sales and distribution, to promotion. Marketing professionals must make sure that any digital marketing complies with this regulation. Speak to us at the Expo to find out how to implement compliant digital marketing campaigns which get results. 

Join us at stand D43 in hall 10

We help healthcare organisations achieve their goals through the core disciplines of web design, SEO, medical copywriting and digital advertising. Visit us at stand D43 in hall 10 to chat through your marketing needs aligned to your commercial goals. Grab a free website health check while with us, ask our specialists about ramping up lead generation and learn how other medical device manufacturers work with us to get results. 

Be sure to join us on Thursday, 9th June at 10:45-11:00 on the HealthTech Stage to hear how your organisation can start to transition to a self-service, “direct to consumer” e-commerce model. We’ll share strategies and best practices for starting your e-commerce transformation.

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