Thirty minutes on a video call to go through your position line by line and work out which gap is costing you most. Nothing to prepare, no obligation.
Book a results call Patient Acquisition Benchmark
Your benchmark
Your numbers first, then six questions on how you measure and manage patient demand. Takes about five minutes.
Step 1 of 8 · Your numbers
Tell us about your organisation and your numbers.
Rough figures are fine. Spend and enquiries are compared to the 2025 paid search benchmark for your specialty. Anonymised: no provider is ever named.
Your results are ready. Where should we send them?
Your score and position appear on the next screen. The full report comes to your inbox when it's published.
Information submitted here is stored and processed to send you your results and the report. See our privacy policy. No provider is ever named in the benchmark.
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Your score
Scored on how you measure and manage patient demand. Where the bar turns from grey to blue, the basics are in place.
Your cost per enquiry — 2025 benchmark for your specialty
Enquiry to consultation — Funnel conversion is benchmarked in the 2026 report
Cost per enquiry benchmark: Medico's 2025 Healthcare Paid Search Benchmarks, 433 UK campaigns, December 2024 to November 2025.
Your three biggest gaps
Next step
The gaps are wide, and most of them are fixable.
Andy Kitchen and Inara Sihat run these sessions. They work with private hospital groups and specialist clinics on patient acquisition every day, so they will recognise your gaps and know what closing them usually costs.
A strategist takes read-only access to your GA4 and Google Ads, checks your position on your real numbers rather than the ones you typed in, and walks you through it in a 90-minute session. Written gap report included.
Book a Benchmark ReviewWhat happens next
- November 2026. The 2026 paid media benchmarks, sent to everyone who has run the benchmark.
- March 2027. The full 2026 Patient Acquisition Report, with your position against the final dataset.
In the meantime, last year's paid search benchmarks are open to read.