Social media marketing for healthcare
Whether you’re looking to reach busy clinicians with a new product or service, or aiming to generate new patient enquiries, paid social media marketing is a powerful tool.
Unlike organic social media, using a paid approach means you can target specific audiences with the right messaging at the right time, resulting in increased website traffic and leads to help you hit your revenue goals. Our paid social team are experts at running healthcare paid social campaigns which get results.
Medico Digital's healthcare social media marketing
Audience-first approach
Where does your ideal customer exist online? Each social platform is different and each provides different segmentation options. Depending on your requirements, we’ll use detailed audience personas to establish the channels which will work best for your needs.
Data-driven
To achieve performance that scales we are constantly testing and learning. To get the best results, we use our medical marketing expertise to inform strategy, and then use data at every stage of the campaign to drive further decision-making.
Copy that wows
Our team of medical copywriters are great at crafting copy that converts. Depending on your audience and social channel, they will write engaging, accurate and compliant copy that compliments the creatives and gets your next customers to take action.
Inspirational creatives
From video to static images and carousels, our in-house design team are on hand to help create engaging visuals which capture users’ attention immediately. We ensure creative is aligned to your conversion funnel and is relevant to your buyer journey.
Policy compliance
How do you ensure your ads are compliant when working in a regulated industry like healthcare? We take the headache out of keeping up to date with industry regulations and location-based laws.
Communicating value
How did your campaign perform against your KPIs? We’ll provide detailed reporting and analysis of your campaigns to help you understand the value created from your marketing budgets.
Medical social media marketing techniques
To get great results from paid social advertising, we employ a number of tactics when setting up campaigns. From remarketing to a/b testing, if you get paid social right, it can be a game-changer in terms of generating highly qualified leads and ultimately driving revenue.
By honing in on specific audiences you can ensure that your message cuts through social media noise. Social media’s greatest tool is its granular targeting, enabling you to deliver relevant, engaging and valuable content to your target audience.
Remarketing (or retargeting) is a great way to reengage your audience and keep your brand top of mind. From a gentle nudge to remind your audience of your products or services, to complex audience segmentation to nurture your potential lead down a specific sales funnel or knowledge path.
Leverage existing data by creating similar audiences to reach on social media platforms. Turn an existing audience of 1000 into 10,000 similar profiles that you can target, perfect for communities that are tricky to identify through regular prospecting.
Also known as “split-testing”, A/B testing is crucial for identifying what message engages your audience best and encourages them to convert. We use A/B testing across the marketing funnel to test copy, creatives, audience segments and messaging pillars.
Harness your first-party data
As privacy becomes an increasingly important aspect of our online lives, social media prospecting becomes more restricted. Utilising your customer data is one of the most powerful ways to leverage social media and we can help you put your assets to work.
From lookalike audiences that unlock new customer pools, to sequential retargeting campaigns that dynamically nurture leads through your sales funnel, we’re experts at social media campaigns that make use of the latest techniques, while navigating healthcare ad policies, and doing all of this with sensitivity and respect for your audience.
Where does your ideal customer exist online? Each social platform is different and each provides different segmentation options. Depending on your requirements, we’ll use detailed audience personas to establish the channels which will work best for your needs.
To achieve performance that scales we are constantly testing and learning. To get the best results, we use our medical marketing expertise to inform strategy, and then use data at every stage of the campaign to drive further decision making.
Our team of medical copywriters are great at crafting copy that converts. Depending on your audience and social channel, they will write engaging, accurate and compliant copy that compliments the creatives and gets your next customers to take action.
From video to static images and carousels, our in-house design team are on hand to help create engaging visuals which capture users attention immediately. We ensure creative is aligned to your conversion funnel and is relevant to your buyer journey.
How do you ensure your ads are compliant when working in a regulated industry like healthcare? We take the headache out of keeping up to date with industry regulations and location-based laws.
How did your campaign perform against your KPIs? We’ll provide detailed reporting and analysis into your campaigns to help you optimise as needed.
Which platforms work best in healthcare social media marketing?
The platforms we recommend will depend on your target audience. Whether B2B or B2C, our experts have extensive experience working across the key players – Facebook, Instagram, LinkedIn, Twitter, Pinterest, Tik Tok, Snapchat and YouTube.
Facebook – with 2.9 billion monthly active users and niche targeting, Facebook is the go-to advertising platform for targeting patients. It offers numerous options for retargeting your audience with image and video ads.
Instagram – with close to 1.4 billion users, Instagram has the same options for targeting as Facebook.
LinkedIn – LinkedIn is a powerful platform for reaching professional, B2B audiences. With niche targeting options we can create the ideal segments to get your ads in front of the people that matter.
Twitter – Although comprising a smaller user base compared with other social media platforms, Twitter is ideal for top of funnel advertising around topics that target a broad audience.
YouTube – with 2.3 billion users, YouTube is the second largest search engine and the third most visited website worldwide.
Pinterest – With over 400 million users, Pinterest is useful for brand awareness and sharing educational content to establish trust. Evergreen pins often last many years and drive consistent traffic back to a website.
TikTok and Snapchat – embracing new social channels can be daunting but if your target audience is active on these channels then we can help you get set up with ads that drive results.
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View our successful healthcare social media marketing campaigns
The hugely competitive battle for market share in the UAE required a strategic and joined-up approach to social media marketing
Increasing lead quality through expert social media targeting
The London General Practice is one of London’s most well established private general practices. Based in Harley Street they provide both UK-based and international patients with a comprehensive range of excellent private healthcare.
Attracting international patients for a prestigious London hospital The London Clinic social media marketing campaign
Find out how we provide niche expertise to specific consumer and HCP focused sub-brands for their parent companies.
Creating an integrated digital sales funnel to drive awareness and generate high quality leads amongst a niche audience of NHS decision makers and HCPs
Practice Plus Group is England's largest independent provider of NHS services, delivering more than 70 different healthcare centres throughout the UK.
Brand alignment and refresh of the BSW Clinical Commissioning Group website to reflect their core values and amplify site experience and performance.
