Competition is rapidly increasing
Vague and ever-changing requirements to run campaigns on ad platforms
Increasing pressure from pharmaceutical regulators to move away from a traditional e-commerce model of prescription medicine selection
For our pharmaceutical clients, we understand that:
Growth in the online pharmacy market is achieved almost exclusively through search
SEO growth by itself would be too slow to achieve our client’s ambitious objectives
Paid search is expensive and the unpredictability of health-related ad policies meant that relying entirely on a paid strategy would be irresponsible
We always look to implement a two-pronged growth strategy, generating revenue through paid ads while building sustainable foundations for future success with targeted SEO campaigns.
PPC
Many of our clients are self-funded and can only spend what they make, which means that growth through Google Ads has to be ROI-positive at all times. We achieve this by consistently finding search topic areas that are high in purchase intent but low in competition to give us an edge against other advertisers.
SEO
We help our clients identify emerging trends and capitalise on them through consistent production of medically accurate, highly optimised content, as well as a sound technical strategy. This allows us to grow our client’s organic search revenue at a predictable and steady rate.
Results
Below is an example of how we helped a recently formed online pharmacy break into a saturated market. From April 2020 to April 2022, we saw the following results:
How can Medico transform your healthcare business?
Related case studies
Bringing a healthcare institution's organic search presence into line with its real world reputation.
A lightning-fast, search engine optimised website that puts patients first
Increasing self-paying patient enquiries through Google and Facebook Ads for a group of private medical facilities across the UK
Dominating the Google search rankings for the UK’s most competitive and searched for phrase: “COVID testing”
Download for FREE 
